Top telco challenges that zero-touch networks tackle

IntroductionLifestyles have slowly become more digital over several years now, and this trend has been accelerated since the beginning of the pandemic, even in regions of slower adoption. Having transformed the way customers interact, telcos have since been trying to keep up not only with unprecedented demand for digital services but also the need to engage with customers using contactless methods. As more operators modernize their networks, zero-touch networks help pave the way forward, helping telcos remain relevant and competitive by providing a digital-first customer experience (CX).How does the zero-touch strategy work?The all-digital network strategy takes all customer interactions online. It revolutionizes the customer lifecycle from end to end, which includes:Enabling faster lead generation and management, attracting younger and more digital lifestyle-oriented customersRunning marketing campaigns directed at specific customer segmentsAcquiring new customers and activating their accountsEnsuring more meaningful customer interactionsEnriching customer value management through targeted campaigns, promotions, and loyalty programsProviding upselling and cross-selling opportunitiesImplementing chatbots, community forums, and other self-support toolsAutomating back-end processesTop four challenges addressed by zero-touch networksCustomers are increasingly reluctant to visit physical stores and want to be able to resolve issues anytime, anywhere.Zero-touch networks enable all customer interactions through a website or mobile app, minimizing the need ...


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