Why insurance industry should adopt a mobile strategy?

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Most industries in the marketplace have already embraced mobile technology, yet a few have barely given a thought to it. The insurance industry is one such industry that still needs to step up its digital game.So, what’s taking so long for the insurance industry to mobilize its solutions?Traditionally, the insurance industry is lukewarm towards change. In fact, the business model of the insurance industry has never undergone any significant changes in the last few decades. Since its inception, the insurance industry has followed and is continuing to follow, the same traditional policies and strategies even after the mobile app revolution. Reasons for this could be miscellaneous, but the primary factor is that most of the insurance agents today perceive software solutions to be risky and baseless. Also going mobile brings in vast changes to the institutional arrangements of the system which is once again considered a major risk.However, it is also a known fact that from industry giants to emerging startups, businesses are solely built on what’s going on in the markets. Since the rise of mobile app technology has been overwhelming for the past half-decade, consumers are open to solutions that are seamless and swift. In other words, it’s ...


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