Singapore's Shopee changes the game in Brazil's e-commerce sector

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By Jimin Kang
(Reuters) - Sea Ltd's Shopee took just two years to become Brazil's most-downloaded shopping app, winning users to its low-cost marketplace with its game-changing approach to e-commerce: in-app mini-games offering coupons to winning users.
The Singapore-based company has combined online shopping with the gaming nous of its separate mobile game arm Garena - creator of "Free Fire", Brazil's most-downloaded title for eight consecutive quarters - to generate sales analysts estimated at almost a third of local champion Magazine Luiza SA.
Back home, Shopee only needed five years to become Southeast Asia's most-visited e-commerce website, overtaking the likes of Lazada, backed by China's Alibaba Group Holding Ltd, and Tokopedia, backed by Japan's SoftBank Group Corp.
"Shopee has a track record in Southeast Asia of coming into the market ...


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