Driving Businesses with Sales Agility in a VUCA world

Many managers feel ill-equipped to lead in today’s ambiguous and fast-paced world, often feeling overwhelmed and not able to keep up with the continuous changes within their organization. Leaders are struggling to understand how to lead in an increasingly VUCA (Volatile, Uncertain, Complex and Ambiguous) environment, where forecasting and planning is no longer something that can be relied upon. The term VUCA, first coined by the US Army College and brought to business settings by Grint (2010), describes the complex and fast-paced, constantly changing nature of today’s world.

Leading through ambiguity requires agility, necessitating more risk-taking and connections with new knowledge. In today’s complexed world, one person can’t have all the answers; instead, leaders must collate ideas, knowledge, and experiences from a comprehensive set of experiences to lead effectively in the 21st century.

One way to succeed in a developing VUCA world is to assist leader’s progress modifiable behaviors to use past experiences to reflect, make meaning and trial new behaviors. Leading through ambiguity requires learning agility, necessitating more risk-taking and connections with new knowledge.

Companies across the world are evolving so they can better meet customer requirements. Organizations may not have even realize that how daunting selling has become, but they probably ...


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