Facebook promotes value of personalized ads in new campaign

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By Sheila Dang
(Reuters) - Facebook Inc on Thursday launched a campaign to explain to users how small businesses depend on personalized advertising, ahead of upcoming plans by Apple Inc to prompt iPhone users to allow apps to use their data for ads.
The campaign called "Good Ideas Deserve To Be Found" highlights several advertisers that have grown their business on Facebook and Instagram, such as Houston-based fashion brand House of Takura. A commercial will air on TV, including during the Golden Globe Awards this Sunday, Facebook said.
The campaign to convince users to warm up to ads comes as Facebook, which faces several U.S. antitrust lawsuits, has accused Apple of anti-competitive behavior in using its control of the App Store to limit app developers' collection of user data from other apps.
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