From broker notes to memes: how the stock market went viral

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By Colm Fulton
Stockholm (Reuters) - "Stocks only go up", concludes a video montage of televangelists, dancing Ghanaian pallbearers, and Donald Trump's personal pastor repeatedly saying she can hear the "sound of victory".
The tongue-in-cheek meme, designed to characterise bullish stock market sentiment when news of Pfizer BioNTech’s successful COVID-19 vaccine broke, has been viewed more than 1 million times on Instagram and Twitter.
Far more wide-reaching than broker research notes, memes have become central to a new form of financial literacy - or illiteracy, depending on your viewpoint - behind the frenzied boom in retail trading of cryptocurrencies or stocks on platforms like Robinhood.
Using images from pop culture overlaid with market commentary, they're being praised – and vilified – for making trading entertaining and game-like. ...


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