Twitter plans to relaunch verification program next year

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By Elizabeth Culliford
(Reuters) - Twitter Inc on Tuesday released plans for its new policy on how people are "verified" on the site, an area the company has long promised to revamp to address confusion and criticisms over the blue check-mark badges it uses to authenticate the identity of prominent accounts.
The social media company said in a blog post https://blog.twitter.com/en_us/topics/company/2020/help-us-shape-our-new-approach-to-verification.html that it plans to relaunch its verification program, including a new public application process, in early 2021. It said a public feedback period for the new policy would open on Tuesday and run until Dec. 8.
Twitter said it paused public submissions for verification in 2017 after hearing feedback that the program "felt arbitrary and confusing to many people." It said at the time the check mark was being confused with "an endorsement or an indicator of importance."
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