LVMH revamps digital approach as star hire leaves for start-up

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PARIS (Reuters) - Louis Vuitton LVMH is set to rejig the team that oversees its online strategy after Ian Rogers, recruited from Apple as the group's digital chief in 2015, left to join a French start-up focused on cryptocurrencies.
Rogers said in a note posted on his Twitter account that he would remain an adviser to Paris-based LVMH, the world's biggest luxury goods group.
LVMH, meanwhile, is set to promote Michael David, a Vuitton executive in charge of online retail at the brand, to a new group-wide role as chief omnichannel officer, according to an internal memo seen by Reuters.
Omnichannel refers to the crossover of store sales and digital platforms, at a time when retailers are trying to blend the two together more seamlessly.
Luxury brands were ...


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