Japan's Rakuten offers $30 5G plans in industry shakeup

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By Sam Nussey
TOKYO (Reuters) - Japan's Rakuten Inc <4755.T> launched low price 5G services via its cloud-based mobile network on Wednesday in a challenge to rival carriers under fire for high prices that could shake up the telecoms industry globally.
The start of the next-generation service follows the launch of Rakuten's 4G services in April in a network based on cloud-based software and commoditized hardware that the e-commerce firm says has radically slashed entry costs.
Rakuten is offering 5G plans for the same price as its existing plan - 2,980 yen ($28) before tax per month. CEO Hiroshi Mikitani said that price point is around 70% lower than larger rivals which began 5G services earlier this year.
The launch comes as Japan's new Prime Minister Yoshihide Suga has renewed attacks ...


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