Why is Customer Experience the New Marketing Strategy?
Why is Customer Experience the New Marketing
Strategy?Many businesses work day in day out to devise strategies that could help them to get better traction in their businesses. However, businesses pick different aspects when it comes to giving preference. Nowadays, many businesses are giving importance to devise a strategy where customers are given the first preference. Introducing customer experience into your marketing strategy has various implications. But before going to that, it is necessary to know what all reasons are making customer experience play such an important role while deciding business strategy.Despite the various decision-making metrics, It has been found in a Forrester study commissioned by Adobe that 80% of the businesses are trying to work on their customer experience.
Source: AdobeIt clearly shows that working on customer experience is going to help businesses improve results. And companies are obsessed with customers today, and that is one reason they are making mistakes as well in their marketing strategies.Companies are putting efforts that are going beyond the needed. Customer retention is directly related to the customer experience, and in certain circumstances, when retaining existing customers becomes more important than acquiring a ...
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Strategy?Many businesses work day in day out to devise strategies that could help them to get better traction in their businesses. However, businesses pick different aspects when it comes to giving preference. Nowadays, many businesses are giving importance to devise a strategy where customers are given the first preference. Introducing customer experience into your marketing strategy has various implications. But before going to that, it is necessary to know what all reasons are making customer experience play such an important role while deciding business strategy.Despite the various decision-making metrics, It has been found in a Forrester study commissioned by Adobe that 80% of the businesses are trying to work on their customer experience.
Source: AdobeIt clearly shows that working on customer experience is going to help businesses improve results. And companies are obsessed with customers today, and that is one reason they are making mistakes as well in their marketing strategies.Companies are putting efforts that are going beyond the needed. Customer retention is directly related to the customer experience, and in certain circumstances, when retaining existing customers becomes more important than acquiring a ...
Read More on Datafloq
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