How AI is Changing the Marketing Landscape

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AI—artificial intelligence—is set to become the core of marketing strategies from 2020 onwards.The current global situation has impacted how businesses work—and the changes are likely to continue into the future.With digital marketing strategies being strongly affected, the focus for businesses has had to adapt. While social media and SEO content has its place, AI is where the future lies.Over the years, AI has seen a few ups and downs—some of the AI errors in live chats have been meme-d relentlessly.But the AI of old has seen massive improvements—and it’s fast becoming the future tech all companies want to adopt.We look at how AI is changing the marketing landscape in 2020.1. Customer AcquisitionThe digital world is powered by data—now more so than before because of the number of people who are online. The data generated from social media and website visits give marketers information about their target market.Details such as demographics, interests, and pain points can be generated, giving marketers insights into their potential customers.But while data is handy, it doesn’t complete the profile of the customer. For a thorough understanding of the audience, one needs to analyze the data and make inferences.And the reason why data analysis is becoming so ...


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