Advantages of Data-driven Marketing Over Traditional Marketing

With the technological advances in big data and how we collect, process, and analyze it, marketing as we know it has changed through the years. Data-driven strategies have pushed the envelope when it comes to predicting customer behavior and adapting approaches accordingly. It allows for the creation of relevant experiences that are tailor-made to address customer demands and expectations.Data-driven marketing is considered the next generation of marketing because it provides insights into customers that were very hard to come by before. While marketing instinct is helpful, it’s just intelligent guessing at best, if not backed by relevant data. A data-driven marketing strategy involves the collection and processing of large data sets to help predict customer behavior in relation to market positioning, brand perception, and new products or feature launches.Why Choose Data-driven Marketing?In today’s always-connected, always-online world, customer expectation has jumped and businesses have ramped up their strategies to meet them. Data-backed metrics will help transform businesses and maximize success both online and offline. Here are a few reasons why you should adopt a data-driven approach in your marketing efforts today.Data helps clarify your target audience.Any type of data that helps you understand your target audience is relevant data. There are ...


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