Marketers Must Demystify AI to Reap Its Benefits
There is not a single industry that has not been touched by artificial intelligence. One of the fields that has been most affected is the marketing profession.
Most marketers appreciate the benefits that AI offers. A 2017 report by Salesforce found that 51% of marketers are using AI in some capacity. My own anecdotal experiences suggest that figure has increased to around 80% this year.
However, many marketers are still unclear about the capabilities of AI. They also aren’t entirely sure what technology should be classified as artificial intelligence.
The most competent marketing companies are seeking greater clarity from vendors that use technology based on machine learning algorithms. Companies that use AI to facilitate marketers should provide better explanations. Marketers must also familiarize themselves with the opportunities and constraints of artificial intelligence. Otherwise, they risk overpaying for solutions, getting duped by “AI snake oil salesman” or setting unrealistic expectations for their campaigns.
Knowledge gaps limit the effectiveness of AI in marketing
The Content Marketing Institute did a small meta-study of various surveys on the use of artificial intelligence in marketing. They discovered some major inconsistencies across surveys. This seems to suggest that marketers are not highly knowledgeable about the nature of this new technology.
This raises ...
Read More on Datafloq
Most marketers appreciate the benefits that AI offers. A 2017 report by Salesforce found that 51% of marketers are using AI in some capacity. My own anecdotal experiences suggest that figure has increased to around 80% this year.
However, many marketers are still unclear about the capabilities of AI. They also aren’t entirely sure what technology should be classified as artificial intelligence.
The most competent marketing companies are seeking greater clarity from vendors that use technology based on machine learning algorithms. Companies that use AI to facilitate marketers should provide better explanations. Marketers must also familiarize themselves with the opportunities and constraints of artificial intelligence. Otherwise, they risk overpaying for solutions, getting duped by “AI snake oil salesman” or setting unrealistic expectations for their campaigns.
Knowledge gaps limit the effectiveness of AI in marketing
The Content Marketing Institute did a small meta-study of various surveys on the use of artificial intelligence in marketing. They discovered some major inconsistencies across surveys. This seems to suggest that marketers are not highly knowledgeable about the nature of this new technology.
This raises ...
Read More on Datafloq
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