14 Ways Machine Learning Can Boost Your Marketing Introduction

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Machine learning is an application of artificial intelligence. And it is no secret that this technology is revolutionizing the marketing niche. It enhances a system in a way it that it learns from current and past experiences. It involves the invention and development of computer programs that can read data and use it to influence performance. This, of course, happens without human intervention as the whole process is automated. Exploring technology for gains in business is a practice that has taken ground. More and more companies are employing artificial intelligence in their daily operations, in a bid to perfect customer experience and boost returns. Thanks to the rapid growth in technology, marketing has seen different improvements.

So, how can machine learning improve your business and affect the flow of clients? This is an argument that has elicited mixed reactions from pundits in the industry. Some argue that this is the way to go for the future, while others are a bit skeptical and reserved. While conventional means of advertising worked efficiently, this may not be the trend throughout. Change is inevitable, and so, you need to shape yourself ready for it, if you’re a participant in this niche. Besides, with the ...


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