Data Quality: Making Change a Choice

In the modern world, nothing stays the same for long. We live in a state of constant change; new technologies, new trends and new risks. Yet it’s a commonly held belief that people don’t like change. Which led me to wonder, why do we persist in calling change management initiatives “change management” if people don’t like change.

In my experience, I have not found this maxim to be true. Actually, nobody minds change, we evolve and adapt naturally but what we do not like is being forced to change. As such, when we make a choice to change, it is often easy, fast and permanent.

To put that into context, change is an external force imposed upon you. For example, if I tell you I want you to change your attitude, you are expected to adapt your patterns of behaviour to comply with my idea of your ‘new and improved attitude’. This is difficult to maintain and conflicts with your innate human need to exercise your own free-will. However, if I ask you to choose your attitude, this places you in control of your own patterns of behaviour. You can assess the situation and decide the appropriate attitude you will adopt. This ...


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