How to Use Data to Monitor Your Competition

Everybody in this day and age is well-familiar with the power of big data and contemporary machine learning operations, but few business owners and working professionals seem to have a solid grasp on how to use data to monitor the competition. This is unfortunate, as recent digital innovations have made keeping an eye on your competition easier and cheaper than ever before.

Here’s how you can harness the power of data to monitor your competition, and what your company will need to do to guarantee that it maintains a competitive advantage in the market.

Start on social media

There are many ways to use data to monitor your competition, but by far the easiest is to tap into popular social media platforms, which possess reams of lucrative data just waiting to be exploited by savvy companies. You should seriously be asking yourself what kind of social media strategy your competitors are using from the get-go; first and foremost, which platforms are they on, and which do they dedicate the most time and resources towards? Furthermore, you should be asking yourself how the competition is garnering user engagement, which is just as important as garnering more overall views.

Take a deep dive into how you ...


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