Telecom: Enterprise Messaging is the New Black

Enterprises love messaging. There is no evidence in this world that can deny the obviousness of the fact that enterprises just love reaching out to their customers. Be it regarding new deals, a new promotion, or just to remind people about them, enterprises cannot stop themselves from reaching out to who they serve. These messages are expertly crafted for the end audience in mind, and they have a high rate of reaction. Gone are the days when email marketing would get you the laurels. Organizations have recognized enterprise marketing as a good source of reaching out to customers, and they don’t seem to be moving back to the traditional methods.

Here, we list some facts related to enterprise messaging, show some of the challenges that telecoms currently face in providing a platform for enterprises to manage, and describe how these roadblocks can be averted. In short, by the end of this article, not only would we know why enterprise messaging is so popular, but also, we’ll know of possible hindrances and how to get over them.

Before we get to understanding enterprise management and the A2P (Application-to-Person) messaging setup, we will first get some facts out into the open. These facts clearly ...


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