How Automation is Impacting the Digital Marketing Experience
The Truth About Automation in The World of Digital Marketing: Don't Make These Mistakes!
Customer engagement has been described as the experience of all of a consumer’s contacts with a business's services, brand and products. While powerful customer engagement has been proved to generate significant outcomes—more sales, more loyalty and more customers—a lot of companies keep struggling to distinguish the approach that would best achieve this. This does not have to be the fact of the matter. Directors can fulfil these goals if they concentrate on something more focused: the digital consumer experience.
Interactions; Physical vs. Virtual
Digital customer engagement involves just those contacted through a digital interaction such as a tablet, a smartphone or a computer. Investigating a product on the internet, utilizing a mobile application to locate a store’s closest position, seeking for tech support assistance on a cell phone—each one of these is a digital customer encounter.
This isn’t the only category of customer experience, and a sound customer experience plan does not equate to a well-executed digital customer experience program. Too many companies get stagnant while looking for, incorporating and tracking the return on customer experience enhancement ventures as the issues they’re trying to figure out necessitate a greater focus ...
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Customer engagement has been described as the experience of all of a consumer’s contacts with a business's services, brand and products. While powerful customer engagement has been proved to generate significant outcomes—more sales, more loyalty and more customers—a lot of companies keep struggling to distinguish the approach that would best achieve this. This does not have to be the fact of the matter. Directors can fulfil these goals if they concentrate on something more focused: the digital consumer experience.
Interactions; Physical vs. Virtual
Digital customer engagement involves just those contacted through a digital interaction such as a tablet, a smartphone or a computer. Investigating a product on the internet, utilizing a mobile application to locate a store’s closest position, seeking for tech support assistance on a cell phone—each one of these is a digital customer encounter.
This isn’t the only category of customer experience, and a sound customer experience plan does not equate to a well-executed digital customer experience program. Too many companies get stagnant while looking for, incorporating and tracking the return on customer experience enhancement ventures as the issues they’re trying to figure out necessitate a greater focus ...
Read More on Datafloq
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